Setting up the Campaign
The first wave of the campaign targeted the public during Qatar National Day 2014 celebrations, where a road safety cube containing all the major international road signs was set up. 10,000 children were covered during more than 250 sessions each session lasted around 30 minutes to support the implementation of the program. The second wave of the campaign will target children in schools.
Our Commitment to Qatar National Vision 2030
Sustainable development and social responsibility are deeply embedded in Total’s DNA, and as such it is fully integrated into its strategy, its business model and day-today operations. By working with its stakeholders, such as the General Department of Traffic and Patrols under the Ministry of Interiors, Total believes in contributing to a livable society, showcasing its long-term commitment to Qatar National Vision 2030.
Expanding the Campaign
Total aims to strengthen the partnership between the local government, education sectors and local community to implement road safety interventions. This campaign will aim to reach a total of 14,000 children before the end of this year, and expand in the coming years to help save thousands of lives.
