Total, Earning the Trust of Consumers
In Qatar, Total Marketing & Services offers premium automotive, industrial lubricants and services to consumers. It strives to meet current demands, to anticipate future needs and to continue delivering that growth. Their major brand values are solid partnerships, commitment, enhanced customer value proposition, and innovative lubricant technology.
Gaining efficiency through Innovation
Total Marketing & Services in Qatar (Total M&S Qatar) looks after the automotive needs of consumers in Qatar, offering premium, reliable, innovative lubricants and services ranging from engine oils, transmission, hydraulics, coolant, brake fluid, grease etc. They also cater to the needs of major construction, industrial and marine customers in Qatar.
Total’s high investment in technological innovations aims to improve engine performance through research and development. Their oil and lubricants provide customers with high performance, long engine life, cost effective fuel consumption (in some cases up to 3.3% reduction in fuel consumption against ACEA requirements), low carbon footprint and enhanced durability. The quality of Total products has been established through local field trials with premium products. This has displayed possibility of significantly extending drain intervals in many cases (up to 30,000 KM with some Heavy duty diesel engine oils).
The European Automobile Manufacturers' Association (ACEA) represents the 15 Europe-based car, van, truck and bus makers.
Meeting expectations through Accessibility
Total M&S Qatar has worked to develop close-knit partnerships with Nasser Bin Khalid & Sons group who are sole dealers of Mercedes Benz, Mitsubishi, Audi & VW DOMASCO for Honda & Volvo, National Car Company for Mazda across the country to ensure that consumers have complete access to Total's products and efficiency solutions. As of today, Total has a 25% market share set up two stand-alone Total Rapid Oil Change and five Total Quartz Pit Stop centers across Qatar to give consumers such access.
Strengthening presence through Partnership
Efficiency of Total’s products and services strongly relies on Research & Development as well as their partnership with their customers. They work tirelessly with consumers to reduce carbon emissions, lower oil wastage and protect the environment.
in 2014, Total launched a Road Safety awareness campaign in partnership with Qatar Traffic department – which targeted young children aged five to eight in Qatar to teach them to follow traffic rules and be safe. The campaign is ongoing, and has reached over 14,000 students.
Total M&S Qatar also offers its partners advanced technical training and a unique ANAC “Analysis Compared” service for oil analysis to its clients. ANAC is Total’s corporate used oil condition monitoring system, which based on its scientific interpretation of the analysis, assists in preventive and corrective maintenance of automotive as well as industrial machines.