02/07/2017 - Press release

“ELF” of Total Signs ASC of Al-Jaber Group to be the Official Distributor in Qatar

MS signing event

With its worldwide presence over 113 countries, ELF products help customers improve the performance of their equipments and vehicles while significantly reducing environmental impact and running costs as well. It seeks to be the highest technological lubricant in the market. And through this partnership between ELF and Arabian Supply Center, Total and Al-Jaber Group maximizes their opportunities and market leadership in Qatar.


Yesterday in a signing ceremony, Total Marketing Qatar (TMQ), a subsidiary of Total Marketing Middle East (TMME), announced the appointment of Arabian Supply Center (ASC) as its official distributor for its ELF brand in Qatar. This collaboration will boost sales among new businesses and leverage Total’s presence on a national level. Not to mention, ELF is a legendary brand worldwide, a world of passion, technological expertise and a premium-product culture.


Furthermore, Arabian Supply Center (ASC) already handles product range from many leading construction & industrial equipment, spare parts, lubricants, tires and batteries in the Qatari market. With a reputation based on sound principles of quality products and a great customer service, it makes them ideal partners for ELF and its extensive range of lubricant products. The decision to appoint ASC as the new distribution partner for the national market was based on their historical and credible presence as well their solid infrastructure in the region.


“We are proud to be working with ASC, who are ideally placed to service the growing and developing market of Qatar, in which they are already well established. ELF is a leading brand in Qatar and the world, and through this partnership, we will have a stronger opportunity to maximise business” said Mr.Thibaud De-Lisle Managing Director of Total Marketing Middle East. “their ability and commitment to deliver excellence to their customers, their high standards of quality, the skilled people of ASC, were some of the key factors that influenced our decision to appoint them as our official distributor of ELF.”


At the signing ceremony, Mr. Hisham Hadid, CEO of ASC stated “ASC is glad to partner with Total and expand ELF brand in the market providing a team of experts with an extensive experience in this field and is geared up to meet the demanding needs of customers. At ASC, we believe that, our ability to strongly support our customers will go a long way in establishing lasting reputation and relations.”


This distribution agreement will allow Elf to further penetrate the Retail & Commercial segment in the developing Qatari Market.